Web Survey Bibliography
In questionnaires that present fully-verbally-labeled rating scales visually to measure attitudes, response choices are usually shown in ascending or descending order from most positive or negative to least positive or negative. This research explores whether and how departures from this convention might affect respondent behavior. We manipulated the wording of answer choices and the order in which they were presented, and measured answer choices, time to complete the questionnaire, and respondent satisfaction with the survey experience.
Respondents in a large national survey were randomly assigned to one of three experimental conditions: the standard order (SO), moderately unsystematic order (MUO), and random order (RO) conditions. In the SO condition, rating scale response options were presented in a conventional order from most positive to most negative. In the MUO condition, the response options appeared in that same order except for the reversal of the ordering of the two response options at either the beginning or the end of each scale. In the RO condition, the same response options appeared, but in random orders. If respondents rely only on the denotative meanings of words in the response options, then the frequency with which people chose each option should not vary depending on presentation order. But if people quickly perceive each rating scale as representing a continuum, respondents in the MUO condition may ignore the small denotative meaning differences between the reversed adjacent scale point labels and place themselves along the continuum at the same places as they would have in the SO condition. And if people pay at least some attention to the denotative meanings of the verbal labels, then they should quickly detect the random order and choose the labels in the RO condition with the same frequency as they do in the SO condition, ignoring the order of presentation.
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Web survey bibliography - Reports, seminars (231)
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.
- Ethical principles of psychologists and code of conduct; 2010
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Broadband adoption and use in America; 2010; Horrigan, J.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S. C. N.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- Online Survey Research in the Work-Family Field: Basic Concepts and Definitions; 2010; Lambert, A. D.
- Choosing Between Telephone and Online for Survey Data Collection ; 2010; Baker, R. P.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- comScore Media Metrix U.S. Methodlogy. An ARF research review; 2009; Cook, W. A., Pettit, R.
- Association collaborative effort releases online research definitions, expands membership; 2009
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The rise of survey sampling; 2009; Bethlehem, J.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous
- Representativeness of Mobile Internet Surveys-A comparative study of CAMI vs. CATI - GOR 2009; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Are Mode Preferences Real?; 2009; Millar, M. M., O'Neill, A. C., Dillman, D. A.
- Platforms for data quality progress: The client's guide to rapid improvement of online research; 2008
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Introducing Visual Methods ; 2008; Prosser, J., Loxley, A.
- Personal data of 600,000 on lost laptop; 2008; Evans, Mi.
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- History of the browser user agent string; 2008; Andersen, A.
- Foundation of quality project overview; 2008
- Effects of using a grid versus a sequential form of the ACS basic demographic data; 2008; Chesnut, J.
- Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online...; 2008; Smith, W. G.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.